Using SWOT Analysis in Your Career Planning

Using SWOT Analysis in Your Career Planning

Using SWOT analysis is one of the most important features in your Career exploration process. This is very serious stage in the student life that the student should able to chart down his or her key elements before he or she chooses any career choices.

This key tool in the strategic planning process can also be applied to career planning. A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.


Explore your own self-perception of your strengths. Avoid false modesty, but also be brutally honest and realistic with yourself. Start out by simply making a list of words that describe you; chances do many of these characteristics comprise your strengths.

In assessing your weaknesses, think about what prospective employers might consider to be the areas you could improve upon. Facing your frailties now can give you a huge head start in career planning.


As humans, we find it relatively difficult to identify the areas where we are weak. But this above chart of self-assessments helps to identify areas where we may need to improve. If you identify a skill that you know is in your chosen field, but you are weak in that skill area, you need to take steps to improve that skill. Past performance appraisals and even your grades and teacher comments from your current studies provide valuable feedback.

From this SWOT analysis, you will have a road map that shows you how to capitalize on your strengths and minimize or eliminate your weaknesses. You should then use this map to take advantage of opportunities and avoid or lessen threats.

After youve analyzed your strengths, weaknesses, threats, and opportunities, you should use that information to plan how to upgrade and value yourself.

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